Writer.
Strategist.
The person who makes complicated things make sense.

Doing It Digital · Communications Consulting

• Communications strategy, copywriting, and editorial consulting for clients navigating complex institutional and organizational messaging.
• Specializes in translating technical, policy-heavy, or jargon-dense content into plain language across channels and audiences.
• Speechwriting, communications templates, and internal communications advisory.

Virginia DMV · Government

• Built and lead the internal communications function for a 2,000+ employee state agency — employer branding, executive messaging, editorial standards, newsletter, and intranet.
• Directed employee communications strategy for a large-scale mainframe modernization, making complex technical change accessible to a statewide, non-technical workforce.
• Created and produce DMV360, the agency's internal newsletter; manage multiple SharePoint intranet pages and lead an intranet redesign initiative.
• Launched the Always Driving Forward employer brand campaign, including an ongoing employee spotlight series.
• Write executive talking points and coordinate all-hands meetings with the Commissioner.

JMI · Marketing

• Conceptualized and executed integrated campaigns for VCU Health, Dominion Energy, and Virginia Tourism Corporation.
• Virginia Tourism Corporation campaign awarded AFAR Travel Vanguard for work highlighting the Black travel experience (2022).
• Social media strategist, lead copywriter, and web designer for the inaugural Big Dipper Innovation Summit; collaborated on the first televised episodes, broadcast on NBC12.

Risa Heller Communications · Public Relations

• Secured Section A, Page 8 placement in the New York Times for St. Mary's Healthcare System for Children through targeted media outreach.
• Wrote and pitched press releases for nonprofit and corporate clients including New York Blood Bank, Hudson River Park, and Moonbug Entertainment.
• Produced digital, social, and graphic communications for Capsule Pharmacy and DoorDash.

NYC Department of Environmental Protection · Government

• Crafted editorial voice and managed social media strategy for @NYCWater; served as Community Manager and analytics strategist.
• Lead copywriter, copy editor, videographer, and photographer; photography featured in NYC government publications and citywide media.
• Creative Director and copywriter for an Out-of-Home campaign across all MTA properties, reaching millions of New Yorkers daily.
• Led digital strategy for the #BillyNeverIdles anti-idling campaign in partnership with Billy Idol.
• Won A.C.E. Award for Innovation (2019).

UMFS · Social Services

• Wrote, directed, and edited video content across departments; drove record agency growth with HR recruitment video campaigns.
• Grand Prize winner, Amazing Raise Video Competition — two years running (2014, 2015).
• Managed in-house video studio; trained staff in Adobe Creative Suite and audio/video production.

Royall & Company · Higher Education Marketing

• Managed campaign execution and pre-release testing for an in-house email marketing platform serving higher education clients.